Article Marketing SEO Basics That You Should Know

Posted by Jesse Burch on 22nd September 2014 in Internet

Search engines require you to do more than just optimize your page for indexing. You could work on search engine optimization all you want, and still get nowhere. You’ll need to diversify your portfolio of links and work on several aspects of internet marketing. This means that you need to look at how to differentiate yourself from competitors. Think of it this way, you need to find out what your competitors may not be doing, and what they are doing. If you do not factor in what they are doing, your attempts at outdoing them will fall short. Two equally matched optimization strategies could pose a serious seo conundrum. It’s for that reason that the four elements mentioned here should be part of your article marketing process, as that’s the one way you can outdo someone else in this game of competitive edge.

Write Titles That Stand Out

online blogThe first thing that you need to do when you’re working with writing articles of any magnitude is to look at the titles. Title everything with keywords and make sure that you are including more than 3 words. Long titles work better, over time, than shorter ones. Don’t cut things short, instead focus on the longer options and include keywords that make sense. Don’t just shoehorn something to get the search engines to bite, it won’t work.

Repeat The Right Keywords

Keywords are important to the use of seo today. Without including the right keywords, you will not be able to get moving forward with ease. You’ll want to narrow things down based on several factors, and you’ll want to ensure that you are competitive in your selection. Don’t go for the low hanging fruit of keyword selection, because you may rank #1 for a word that doesn’t get searched very often. It’s for that reason that you should look at repeating the right keywords over your articles and make sure that things make sense to the reader.

Limit The Length

Too often, people assume that more is better when it comes to article marketing. In some ways it does pay off, but not when it comes to the writing aspect. If you’re posting 1,000 word epics all the time, you will find that you can end up marginalizing your audience. Do not write lengthy posts, instead chopping them down to 500 word pieces. This will help you not only get more traction moving forward, it will help you focus and understand the way seo works for finding information on the web.

Distribute Widely

No matter how much writing you get done, or how many articles you order from someone, there are going to be moments of despair. You may find that no one visits your posts or pages. That shouldn’t be the end of the road, instead look at considering distribution channels that can give you a great deal of power on the web. The more you distribute your articles, the longer the chain of links will help your ranking.

The above basics are 4 elements that you need to factor into your internet marketing strategy. Without them firmly in place, you will not see a lot of impact. Search engine optimization is not something that you can do overnight, but with article marketing it can help over time. The more you focus on creating content that is compelling, unique, and well worth reading, the higher your rank will climb and with it will come a slew of organic traffic. It will help you convert product sales and much more. Do not let this pass you by, as you will only have a limited frame of influence on the web.

 
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